Privacy Policy

Who we are

SokoAfrique: Our website address is: https://sokoafrique.com.

Effective Date: April 3, 2026

SokoAfrique.com ("SokoAfrique," "we," "us," or "our") is a multivendor online marketplace that connects buyers with independent sellers (vendors) offering a variety of products, primarily focused on African goods, crafts, fashion, and related items. We are committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://sokoafrique.com (the "Site"), create an account, make a purchase, sell as a vendor, or otherwise interact with our services (collectively, the "Services").

By using the Site or Services, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect information to provide, improve, and secure our multivendor marketplace. This includes:

a. Information You Provide Directly

Account Information: When you register as a buyer or vendor, we collect your name, email address, password, phone number, and other details.
Vendor/Seller Information: For vendors, we collect business name, tax identification (where applicable), bank or payment account details, address, identification documents, and product listings information.
Transaction and Purchase Data: Billing and shipping addresses, payment information (processed via third-party gateways), order details, and communication with sellers or support.
Communications: Messages sent through our platform, reviews, ratings, support tickets, or inquiries.
Other: Any information you voluntarily provide, such as in forms, surveys, or when contacting us.

b. Information Collected Automatically

Usage and Device Data: IP address, browser type, device information, operating system, referring URLs, and pages visited.
Cookies and Tracking Technologies: We use cookies, pixels, web beacons, and similar technologies to remember preferences, analyze traffic, personalize content, and serve relevant advertisements.
Location Data: Approximate location derived from IP address or device settings (if permitted).

c. Information from Third Parties

We may receive information from payment processors, shipping carriers, analytics providers, advertising partners, or social media platforms (if you log in via them).
Vendor performance data or buyer feedback shared on the platform.

2. How We Use Your Information

We use the collected information for the following purposes:

To operate and maintain the multivendor marketplace, including facilitating transactions between buyers and vendors.
To process orders, payments, shipments, and refunds.
To manage user and vendor accounts, verify identities, and prevent fraud.
To communicate with you about orders, account updates, promotions, and customer support.
To improve our Services, conduct analytics, and personalize your experience (e.g., product recommendations).
To enable vendors to manage their shops, listings, and customer interactions.
For marketing and advertising (with your consent where required).
To comply with legal obligations, resolve disputes, and enforce our Terms of Service.
For any other purpose with your consent or as permitted by law.

3. Sharing of Your Information

We may share your personal information in the following circumstances:

With Vendors/Sellers: When you make a purchase, limited buyer information (e.g., name, shipping address, contact details, and order information) is shared with the relevant vendor to fulfill the order. Vendors are independent parties and their handling of your data is subject to their own privacy practices.
Service Providers: With third-party vendors who assist us, such as payment processors (e.g., Paystack, ), hosting providers, analytics services (e.g., Google Analytics), shipping carriers, email service providers, and fraud detection tools. These parties are contractually obligated to protect your data.
Legal Requirements: When required by law, court order, or government request, or to protect our rights, safety, or property.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.
With Your Consent: For any other sharing not described here.

We do not sell your personal information to third parties for monetary compensation.

4. Cookies and Tracking Technologies

We use essential cookies for site functionality (e.g., cart, login sessions). We also use analytics and marketing cookies to understand user behaviour and improve services. You can manage cookie preferences through your browser settings. For more details, please see our [Cookie Policy].

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no system is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Vendor account data may be retained longer for business and tax purposes.

7. Your Rights and Choices

Depending on your location (including rights under laws such as GDPR, CCPA/CPRA, or similar African data protection regulations where applicable), you may have the right to:

Access, correct, or delete your personal information.
Object to or restrict certain processing.
Withdraw consent where processing is based on consent.
Data portability (in certain cases).
Opt out of marketing communications (unsubscribe link in emails).

To exercise these rights, contact us using the details below. We will respond within a reasonable timeframe as required by law. Note that certain data may be exempt from deletion (e.g., for legal or transaction records).

Vendors and buyers should also review any additional rights available in their jurisdiction.

8. Children's Privacy

Our Services are not directed to children under the age of 18 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected such data, we will take steps to delete it.

9. International Data Transfers

SokoAfrique is operated from Ghana. Your information may be transferred to and processed in countries outside your own, which may have different data protection standards. We take appropriate measures to ensure adequate protection during such transfers.

10. Third-Party Links and Services

The Site may contain links to third-party websites or services (including vendor shops). We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the revised version on the Site with an updated effective date. Continued use of the Services after changes constitutes acceptance of the new policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: support@sokoafrique.com Address: Box 225, Cape Coast Phone: +233501234596 / +233597302350

For vendor-specific inquiries, please use your vendor dashboard or dedicated support channel.

Last Updated: April 3, 2026